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Ready-to-Drink (RTD) Beverages: A Growing Trend Among Millennials and Gen Z

In the fast-paced world of 2024, the popularity of Ready-to-Drink (RTD) alcoholic beverages continues to surge, especially among millennials and Gen Z consumers. This trend reflects a broader shift towards convenience, quality, and innovation in the beverage industry. In this post, we explore how RTD beverages are evolving to meet the tastes and preferences of younger generations, driving growth through innovations in packaging and flavor.